It’s simple: if you want to know about words & storytelling, come to the company staffed by wordsmiths and storytellers.
We know about words. We understand the power of storytelling. And we will change your company’s communications FOREVER.
At Gold Medals Media, we know what makes people listen and how to emotionally engage readers and listeners because we have been doing it for decades. We know that by making subtle changes to words, pauses and pace and by sprinkling emotive language to create colourful, memorable images, you will have listeners and readers delighted and engaged.
We take an evidence-based approach, using the ancient rules of Aristotle, the words of Shakespeare and the latest findings from psychology and neuroscience.
GOOD BUSINESS IS GOOD STORYTELLING
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Storytelling to Transform Your Media Presence
Storytelling is the key to unlocking the media. It is the language that journalists speak, and your organisation has a far better chance of coming over well in the media if your communication with journalists is studded with interesting stories and colourful anecdotes.
You must tell stories to win hearts and minds - whether you are talking to the media, addressing a board meeting, or trying to persuade a potential client. We will show you how it’s done.
You will learn that conventional rhetoric, statistics, and facts don’t inspire action. People are never inspired to act by reason alone. But if you unite an idea with emotion, you set it on fire. You do this by telling a compelling story wrapped around the facts.
The classic way to achieve this is through our storytelling course (more details below) or the more thorough storytelling overhaul, where we look through all previous media coverage, analyse what the company stands for and the impression that you want to create and come up with great stories to sell your product and promote your brand.
Please call us if we can help.
GOLD MEDALS MEDIA’S TEN GOLDEN KEYS TO GREAT STORYTELLING
1. It’s not what you say or how you say it; it’s how you make people feel
2. Ethos, Pathos & Logos: Understanding storytelling the Aristotle way
3. Cave drawings & word-pictures
4. The power of the individual in a story
5. Show, don’t tell
6. Sizzling sausages, poignant pauses & words with claws
7. The neuroscience & latest scientific information
8. How writers tell stories: narrative flow, signposting, and repetition.
9. Put yourself, or someone with whom listeners can form an emotional connection, into the story.
10. The twelve steps to every great story
We run three different training sessions:
· A two-hour ‘introduction to storytelling’ talk in which we run through what storytelling is and how you can learn from the storytelling greats to make instant improvements to your communications.
· A half-day course (9 am - 1 pm).
· A full-day course (9 am - 5 pm).
A sample day course (9-5):
9 am Introductions
Attendees will be asked to think through a speech/email/pitch or conversation they need to have in the future. Usually, something that concerns them, or on which much depends. They will be asked to write down how they plan to approach it. This will be put aside until later.
10 am Next, we’ll look at the art and science of storytelling. What is it? What is its power? Why is storytelling relevant in today’s technologically driven workplace?
What can storytelling deliver that no other communication method can? We have many examples of when good storytelling has transformed businesses, developed brands, and compelled purchases, and examples of businesses that got it wrong.
11am BREAK
11.30 am The first five golden keys of storytelling will be explained with many examples of how they work and why.
· It’s not what you say or how you say it; it’s how you make them feel
· Ethos, Pathos & Logos: Understanding Storytelling the Aristotle way
· Cave drawings & word-pictures
· The power of the individual in a story
· Show, don’t tell
1 pm LUNCH
1.45 pm The next five golden keys of storytelling will be looked at. Again, there will be lots of examples of how it works and practical applications of the ‘keys’, looking at everything from fish and chip shop promotions to Shakespeare’s heroes.
· Sizzling sausages, poignant pauses & words with claws
The neuroscience & latest scientific information
· Narrative flow, signposting, and repetition: How writers tell stories
· Put yourself, or someone with whom listeners can form an emotional connection, into the story.
· The twelve steps to every great story
3.15 pm BREAK
3.45 pm The final part of the day will be devoted to reshaping candidates' original work, looking at the huge difference that can be made after everything they have learned on the course. Individuals will be drawn to some of the Golden Keys more than others. That’s fine. We are confident that everyone will find something which vastly improves their ability to make more meaningful, compelling pitches and give information in a way that allows the listener to remember its impact long after the meeting.
5 pm COURSE FINISHES