Command the Spotlight: Media Training Mastery

Media interviews can seem terrifying, but they offer a fantastic opportunity to promote the firm. So, we advocate going into the interview with a positive mindset. This is a GOOD thing. It’s important to have three clear things you want to say. Whether you want to spotlight the firm’s commitment to diversity, trace its inspirational origin story, or showcase its environmental stewardship, having three pieces of information to impart puts you on the front foot and allows you to benefit from the interaction with the media rather than suffer it.

Another important aspect of our media training days is the ‘seeing the story’ module, in which we urge clients to ‘think like a journalist’ and look for stories around them.

 Our media training courses are designed with your specific needs in mind, so we will tailor the course to suit you. They are run by experienced journalists and include phone interviews, in-person interviews, and lots of feedback.

 The course also looks at how attendees can attract publicity, find stories of interest to the media, help develop brand recognition, and push brand values.

Contact us for details of what we can include in media training courses or to discuss any of your requirements…